By Steven Zeitchik

We knew the reviews would be fetid. And we knew the box-office would be smashing. But we didn't know the box-office would be this good and the reviews this bad.

So in the  wake of audiences  saying 'Quality? We care?' this weekend and sending "Transformers: Revenge of the Fallen" to near-record numbers, we came up with a little measuring tool to gauge just how much audiences disregard critics on a given pic. We call it the Fool-ometer, and it quantifies the gap between audience and critical approval.

It's a simple formula. To come up with a Fool-ometer score, we took a film's opening weekend and compared it to its reviewer approval (we used Rotten Tomatoes). So a blockbuster that was well-reviewed, like "Iron Man," scores in the range of a 1 — in that case, the $98 million it earned opening weekend is just about one time the the 93% of critics who approved. That's the sort of number you want. "Dark Knight" is slightly higher, but that's mainly because it earned so damn much.

By contrast, Transformers scores a startling 5.5 — the box-office of $112 million over the Fri-Sun period is more than five times the percentage of reviewers who approved, 20% on RT.

By Steven Zeitchik and Matthew Belloni

The sudden death of Michael Jackson on Thursday prompted a series of discussions at Universal Pictures that resulted in the studio cutting a Jackson-related sketch from "Bruno" only hours before its Los Angeles premiere.

Uni removed a scene in which Bruno, the flamboyant Austrian journalist played by Sacha Baron Cohen, interviews an unsuspecting LaToya Jackson about a number of topics, including her brother.

Among the gags is a joke about the King of Pop's high-pitched voice, as well as an attempt to discover his contact info (Baron Cohen grabs LaToya's phone), as well as a reference to his trademark white glove, etc, all done in Baron Cohen's characteristically absurdist tone.

The scene played at press screenings earlier in the week, where it did not stand out as unusually outrageous in the context of the pic's other antics.

But after Jackson's death on Thursday, the studio and filmmakers decided to remove the scene for the premiere screening out of sensitivity to the Jackson family. The film now goes directly from Baron Cohen's gonzo interview with Paula Abdul to a focus-group for his faux reality show.

Still, because many critics attended those earlier showings, its content could make its way into reviews. In fact, removing the scene in a way calls more attention to it, though the studio clearly wanted to avoid even the perception of poor taste.

"We decided to take it out for tonight, and we'll reassess before the release whether to keep it out," said director Larry Charles at the premiere's afterparty. (Update: Uni now confirms the scene is officially out of the theatrical version, and says removing it won't be expensive because most of the prints have not yet been made or shipped).

It's rare that a studio changes a movie in post because of current events, though in a slightly different vein, Sony in the wake of 9/11 stopped playing a "Spider Man" trailer that showcased the Twin Towers.

By Steven Zeitchik

Our phone's been ringing off the hook ever since the ol' AMPAS crew decided to go with the everyone's-a-winner mentality. Mostly that's been awards publicists pitching their movies as best-pic contenders — "It doesn't matter if you haven't seen any of them, you have  _ten_ movies to choose from." But it's also been consultants hashing out what this means for the awards business. A few nuggets:

– To Trek or Not to Trek. The conventional thinking is that this opens up the field to a few tentpoles, because those were the ones just missing the cut before. But there's a whole other category that was getting overlooked: the movies pigeonholed simply as "performance" pictures (From last year, "The Wrestler" comes to mind.) Those type of generally overlooked specialty pics may just as likely crowd out the Star Trek and generally overlooked tentpole pics. Plus when it comes to said big-budgeters you can change rules, but you can't change perception. If something wasn't seen as a contender before, the idea that there are a few more lines on a voting sheet probably won't change that. There's always a dark drama to fill the void.

– Studio Revival. The studios have done their damnedest to get out of the awards business. But the awards business just keeps pulling them back in. Despite most lots' success in not spending much on awards (Paramount and Ben Button excepted), they may now be roped back into the glitz, the glamour, the absurd overspending. Which leads us to…

–Vanity just got Vainer. Under the old system, certain stars — ahem, Will Smith, ahem — tended to get campaigns just because studios wanted to keep them happy. In the past, that meant the star's reps made a push, the studio made a nominal effort, and that was that. But the ten slots for best pic means reps — obviously for directors and producers, but also for stars — now have a lot more leverage. They can say, sure, so-and-so had no chance under the old system. But the new one? It's a lock. The end result could be a proliferation of futile campaigns of the sort we haven't seen since Michael Dukakis.

By Steven Zeitchik

We love the idea that the Oscars are "returning" to a 10-film best pic race — the last time it happened was in the middle of World War II, so not exactly something most of us remember fondly.

Still, Sid Ganis' announcement today that the Academy will double the number of nominees for its top prize this year is both a shrewd marketing move and a questionable policy change, and there'll no doubt be plenty to say about it over the coming season.

Most obviously (and hopefully, from Ganis' standpoint), it broadens the kind of movies that could get nominated, potentially also broadening the audience for the telecast. If the assumption was that "The Dark Knight" last year was the sixth best-pic choice and "Iron Man" wasn't far behind, that would have meant two superhero nominees in the mix (superhero nominees with no chance of winning, but that's another matter).

Of course if the criteria remain the same, it may just mean that there are more art house pictures nominated (isn't art house what the Oscars are supposed to be about anyway?). Which means that the Academy hasn't so much democratized (read: gone tentpole) with its biggest category as much as it's given us more specialty movies.

By Steven Zeitchik

James Cameron unspooled more than twenty minutes of footage from "Avatar" at an Amsterdam exhibitor conference called Cinema Expo Tuesday, to enthusiastic applause.

And yet despite reading and re-reading the reports about the substance of said footage, we're still scratching our heads.

The pic will no doubt have panache to burn, and, with Cameron's well-reputed flair and a reported $300 million budget, will certainly be a marvel to look at. But on a narrative level, the sequence of scenes that at least one blogger describes is somewhat less dazzling.

According to The Insider (via Comingsoon.net) the scenes
basically set up the action, on a planet called Pandorum, with the
Avatars –  blue creatures who await humans to inhabit them — embarking on a series of challenges.

You could watch repeated viewings of "Being John Malkovich," rent the collected works of Bunuel and Lynch and spend eight hours at a Salvador Dali exhibit and still not approach the level of surrealism of this Wrap interview with Nikki Finke (who sold her DeadlineHollywoodDaily.com site Tuesday to Mail.com Media Corporation).

By Steven Zeitchik

We're reluctant to read any political subtext into a movie in which much of the screen time is given over to twenty-foot, talking CGI robots.

But after nine hours of sitting through//popping Advils at the "Transformers: Revenge of the Fallen" premiere tonight — and then coming right out of the Westwood theater into the teeth of an Iranian election-protest – we are left to wonder if the movie is an allegory for the Bush Doctrine, or at least a certain kind of post-9/11 hawkishness.

The pic's plot centers on a battle between the good machines and the bad machines, and the anointed teenager with visions of strange symbols which may or may not be a map and who must vanquish –  wait, does it matter? It shouldn't, except for a few notable clues.

First, there's a critical showdown between the commanders of a U.S. army unit and a suit-wearing wonk (read: namby-pamby Democrat) over whether the U.S.-Islamist — er, Autobot-Decepticon — fray is worth jumping into. An army commander boldly (and, in the movie's logic, presciently) makes the case for a military intervention (he all but says we need to stand up for our freedom) while Mr. Namby-Pamby makes the weaselly suggestion that all options must be considered, even -"diplomatic" ones (with the scene's implication that those who choose to talk would blithely throw away American lives).