Posts Tagged ‘Sandra Bullock’
‘New Moon’s’ (possible) halo effect
By Steven Zeitchik

People who get paid handsomely to watch boxoffice were surprised to see just how well “The Blind Side,” Sandra Bullock’s feel-good football pic, did this weekend.
The ode to all things American (or at least to all things Hollywood uplift) earned an impressive $35 million — and over a weekend when it seemed like everyone with a pulse was flocking to “New Moon.”
The conventional assumption to explain the numbers (”Blind Side” was expected to earn only in the mid-twenties) is that filmgoers who were sold out of “New Moon,” dressed for a night out but with nowhere to go, opted to pick up tickets to the pigskin-fest instead.
That would suggest a halo effect for movies that open wide opposite a juggernaut — even though the (other) conventional assumption about tentpole openings is that it’s better for rival studios and movies to get the heck out of the way.
















